Formerly Correll Accounting, we were tasked by the West Coast headquartered accounting company to develop a brand identity that establish their new name.
UniFi's identity is clean, clear, and designed to grow with the company. The stripped down logotype is accompanied by a cool cyan color pallette and a square bit motif. A nod to new, fast and reliable digital approaches to the ancient art of bookkeeping. It's dead simple, but it works.
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